Customer Centric Leadership

Every organization is aware of the importance of customer-centricity. Delivering a great customer experience is a priority for many companies. To achieve this, all sorts of methods are used to take the customer experience to the next level. However, too little attention is paid to one key aspect: leadership.

In this #1 Dutch Bestseller, Sydney Brouwer links customer-centricity and leadership. He zooms in on the role of the leader. After all, as a leader you are responsible for creating a culture that encourages everyone to understand and act on the interest of the customer. What should a leader do to make customer experience a priority for everyone in the organization? How can he enable and encourage customer-centric behavior? By using inspiring cases and examples from companies like Disney, citizenM and BMW, Sydney takes you on a journey along eight principles that will help leaders build a customer-centric culture. A culture that creates enthusiastic customers and employees.

Sydney Brouwer is an expert and highly sought-after speaker in the field of customer experience and customer-centric organizations. Over the past years, Sydney has analyzed customer-centric companies and their leaders. He is founder and board member of CX Circle, a Dutch networking organization for customer experience professionals.



“The principles laid down in this book will help you build a culture that turns customers and employees into fans. A must read for every manager that believes a great customer experience is important for the future of business.”

Pierre Guelen, CEO & Founder Planon Software


“In Customer-Centric Leadership, Sydney Brouwer provides leaders with the tools to be a great role model, build a strong culture and inspire employees to provide unbelievable service!”

Ron Kaufman, NYT Bestselling author and founder of Up Your Service!

Buy the book on Amazon!

Customer-Centric Leadership is now available on Click on the link below to order your copy.

Buy your copy on Amazon!

A sample of the companies Sydney worked for:

  • Erik Wiechers

    Erik Wiechers (CEO DTG)

    "If you are looking for a great speaker on customer centric leadership: call Sydney! He truly inspired our management team."

  • Remco Rovers

    Remco Rovers (Partner 12mprove)

    "When you need inspiration from your customers perspective, call Sydney. He will take you, your management en your employees on a customer journey you won't easily forget. And in the end your customers will benefit and that's what you want isn't it?"

  • Christophe Lembregts

    Christophe Lembregts (Rotterdam School of Management)

    “Sydney convinced me that he is one of the most interesting speakers on customer experience management in the Netherlands.”

  • Mandy Phoa

    Mandy Phoa (Mei An)

    "Sydney is a very energetic and passionate speaker. He knows how to captivate the audience and to convey his important message in a funny and pleasant way. He uses beautiful and lively anecdotes, so you stay engaged the entire presentation."

  • Marcel Veltrop

    Marcel Veltrop (Head of Corporate Clients, Rabobank)

    "With his enthusiasm, interaction with the audience and appealing examples, he has stimulated everyone - in line with our objective - to translate the topic to their own organisations. Compliments!"

  • Participant

    Participant (Multichannel Conference)

    "One of the few presentations where everyone was smiling and was inspired when they left the room!"