Managers: the Murderers of customer centricity

Managers: the Murderers of customer centricity Almost every organization has the ambition to become more customer-centric. This often results in managers telling the employees on the frontline that they should take better care of the customers. However, it’s often those same managers who are the obstacle on the road to customer centricity. Let me tell […]

Podcast Interview with Malcolm Ross – Disney

Malcolm Ross has been an executive for Disney for years. In this episode I talk with him about how Disney runs the parks in order to deliver a great customer experience to their guest. One quote of Ross sticks with me: “People say about Disney it’s the magic that makes it work. Actually, it’s the […]

Podcast interview with Joe Michelli – Driven to Delight

In this interview I talk to Joseph Michelli about his newest book Driven to Delight. The book is about the transformation Mercedes-Benz USA made from a product centric company to a customer centric company. Listen to the podcast below!


A sample of the companies Sydney worked for:

  • Erik Wiechers

    Erik Wiechers (CEO DTG)

    "If you are looking for a great speaker on customer centric leadership: call Sydney! He truly inspired our management team."

  • Remco Rovers

    Remco Rovers (Partner 12mprove)

    "When you need inspiration from your customers perspective, call Sydney. He will take you, your management en your employees on a customer journey you won't easily forget. And in the end your customers will benefit and that's what you want isn't it?"

  • Christophe Lembregts

    Christophe Lembregts (Rotterdam School of Management)

    “Sydney convinced me that he is one of the most interesting speakers on customer experience management in the Netherlands.”

  • Mandy Phoa

    Mandy Phoa (Mei An)

    "Sydney is a very energetic and passionate speaker. He knows how to captivate the audience and to convey his important message in a funny and pleasant way. He uses beautiful and lively anecdotes, so you stay engaged the entire presentation."

  • Marcel Veltrop

    Marcel Veltrop (Head of Corporate Clients, Rabobank)

    "With his enthusiasm, interaction with the audience and appealing examples, he has stimulated everyone - in line with our objective - to translate the topic to their own organisations. Compliments!"

  • Participant

    Participant (Multichannel Conference)

    "One of the few presentations where everyone was smiling and was inspired when they left the room!"